Design Trends 2024
Knowing what's in and what's not isn't essential to the final design you chose for your solution, but keeping an eye out on what's trending can help you decide whether it's for you or not. Many organisations provide insights into these trends but as Adobe is a leader in design tool provision and services it makes sense to see what they think. So why not take a look at Top Graphic
The Experience Economy – Making Memories
I love Cambridge Dictionary’s translation of the ‘experience economy’ as ‘an economy in which many goods or services are sold by emphasising the effect they can have on people’s lives’. A simpler way to understand it is Wikipedia’s description: ‘the experience economy argues that businesses must orchestrate memorable events for their customers, and that memory itself becomes the product — the "experience". An experience occurs when a company uses
Increasing Company Profile & Credibility
Reputation is everything, and in marketing terms not all reputable companies have the reputation they claim, but simply market themselves to look reputable. This is about focusing on customers perceptions. Companies can also increase credibility and reputation through association, and with your own associations you can make steps in achieving this. However, these associations need to be maintained and others sought to help build a picture of the company through association. That
Marketing More Directly to Wealthy Clients
We've met and advised many businesses over the decades and you'd be surprised how many have high value expensive items, but seem to sell only a handful of these compared to their lower priced items. For example, you may sell a £80,000 product/service but also sell items that are just a few thousand pounds. To maintain the reputation of the company it is clear that these lower value items are
Setting Out Your Marketing Plan
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