The Experience Economy – Making Memories
I love Cambridge Dictionary’s translation of the ‘experience economy’ as ‘an economy in which many goods or services are sold by emphasising the effect they can have on people’s lives’. A simpler way to understand it is Wikipedia’s description:
Increasing Company Profile & Credibility
Reputation is everything, and in marketing terms not all reputable companies have the reputation they claim, but simply market themselves to look reputable. This is about focusing on customers perceptions. Companies can also increase credibility and reputation through association, and with
Marketing More Directly to Wealthy Clients
We've met and advised many businesses over the decades and you'd be surprised how many have high value expensive items, but seem to sell only a handful of these compared to their lower priced items. For example, you may sell
Setting Out Your Marketing Plan
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